As the holiday season approaches, brands have a special chance to both take advantage of one-time offers and plan their plans for the upcoming year. To meet existing and potential customers where they are—and where they will be—smart business leaders will combine well-established insights with novel methods. After all, every New Year ushers in new customer trends and expectations.
The members of the Forbes Communications Council are on top of strategies that can help brands capture and maintain their customers’ attention and loyalty. These tactics include everything from early-year outreach to spark customers’ interest to new and enhanced techniques that will take advantage of the market realities of 2023. Examples of each are given below:
Keep SEO, SEM, and relevant content in mind
Relevant content that is focused on meeting business needs always does well in the beginning of the year when people and businesses are looking for growth. This year, search engines made significant updates to their algorithms with the goal of enhancing the usefulness and caliber of search results. These three areas—content, search engine optimization, and social media marketing—are my foundations for growth at the start of the year.
- Investigate novel media
Investigate fresh platforms that may have gone unnoticed. Determine what didn’t work this year, and then set aside some of that budget to try something new. For instance, more individuals are working from home these days, and direct mail advertising is more effective than ever. Alternately, conduct market research on the leading influencers in your sector, then collaborate with them to promote your business.
- Use the holidays to talk with your customers
Begin by wishing everyone a happy holiday. The holiday season is a fantastic opportunity to have a conversation with consumers and partners that goes beyond sales and builds credibility. The start of a new year is a fantastic opportunity to start new projects and realign with a longer-term set of challenging objectives. Consider how you may include your consumers and partners.
- Value propositions should contain a cause or purpose
Consider factors other than your consumers’ functional and emotional demands. Customers are requesting social and environmental pledges from their favorite firms in increasing numbers. In addition to meeting client wants, developing value propositions with a cause or purpose can improve the welfare of others. This will become a advantage that is competitive if it is told well.
- Limited-time deals to start the New Year off
Timing is crucial. Create buzz around your product or service during the busiest travel periods in the run-up to the New Year, when people are preoccupied with post-holiday sales, and make a promo code or short-time gives to hasten their things. Additionally, in fact the temptation to see just attracting new members, keep in business the necessity of present clients and give them a good offer.
- Display the Beneficial Effects Of Your Solution
Get to know your customer well. Demonstrate how your solution can benefit potential clients on a personal, purpose-driven, and trust-building level. Sales will increase as a result of customer stories in info graphic, podcast, blog, and video formats. Develop your messaging and offer, and expand your company and brand. Building a customer funnel requires maintaining share of voice.
- Grow Alongside Current Clients
Create a straightforward outreach program for your current clients on January 1 to avoid the holiday chaos. What do they want to achieve by 2023? Exist any fresh products or programs? Can you ask for a referral if they find you to be satisfactory? Don’t automatically assume that new business must be brand-new. Growth with current clients can be a fantastic way to begin the New Year.
- Increase Your Reputation (And Customers’ Confidence) Through PR
Sales and social media marketing benefit greatly from PR’s ability to increase sales. Companies must continue to invest in their brand and reputation even during stormy or hazy times. Strong brands with a positive reputation are comforting. Public relations can make a standout contribution to the growth pipeline in this situation. Customers that are confident make simpler purchases.
- Build an Educational Content Foundation
Your social media marketing strategy should be built on instructive content. Companies should be focusing on the creation of important, search-optimized content now so that it is implemented before the New Year, whether it be textual, audio, video, or visual. Your sales team’s efforts are boosted, fresh pipelines are driven, and sales are helped by obtaining visits and leads from good content.
- Use Earned and Owned Channels to Your Advantage
Marketers should use their earned channels in order of financial constraints. The top-ranking local company pages on social media and search engines are among the most underutilized opportunities to reach out to local audiences. Making the effort to provide content that is pertinent to regional communities can increase brand affinity and influence a customer’s choice to make a purchase.
- Account-Based Marketing
Although account-based marketing has been in the spotlight for some time, 2023 is actually the ideal year to put it into practice. To generate a very targeted approach with these accounts, focus only on your top 20 current and potential clients and create a collaborative atmosphere with your social media marketing, PR, presales, sales, and ISR teams. You will notice benefits if you create a six- to eight-month plan to drive this.
- Make A Year-End ‘Thank You’ Video
A fantastic moment to thank consumers for their support throughout the year is at the end of the calendar year. Customers are the best social media marketing team for a business. One illustration is a year-end video that highlights your product or service’s achievements while also expressing gratitude. Customers can see extra capabilities that they might not be utilizing right now.
- Through lifecycle stage retention marketing, strengthen customer relationships
For 2023, loyalty will be crucial. The easiest method for brands to guarantee a successful 2023 while the economy is still shaky is for them to concentrate on their current clientele. Lifecycle stage retention marketing can assist firms in forging deeper long-term relationships with their customers and winning their steadfast loyalty in an era where the cost of acquisition is perpetually on the increase and many first-time buyers quickly abandon their purchases.
The preceding step-by-step procedure will help you differentiate yourself from the competition while creating a video marketing strategy. Additionally, it might assist you in highlighting your product and broadening its appeal to your target market. You’ll see it is simpler to persuade them to go for your goods or try your services if you do it by this process.